Let's start with the basics
A few quick facts so we know what we're building and who to talk to. Nothing here is final — you can update it later.
What is this website for?
Tell us in your own words — think of it as explaining the project to a friend.
Preparing suggestions based on your earlier answers…
Usually takes about 10 seconds — you can keep typing meanwhile.
We’ve suggested answers based on what you’ve told us — change anything you like. Suggestions are generated by AI (OpenAI) from your answers and marked “Suggested”. Your project or organisation name changed since these were suggested — use “Try again” to update them.
Who is this website for?
Understanding your visitors helps us decide what to say first and how to say it.
Preparing suggestions based on your earlier answers…
Usually takes about 10 seconds — you can keep typing meanwhile.
We’ve suggested answers based on what you’ve told us — change anything you like. Suggestions are generated by AI (OpenAI) from your answers and marked “Suggested”. Your project or organisation name changed since these were suggested — use “Try again” to update them.
What pages do you think the website needs?
Don't worry about getting this perfect — select the pages you think are required, and we'll help refine the structure together.
Not sure what a "Hero" or "Advanced Slider" looks like? Browse examples ↗
Preparing suggestions based on your earlier answers…
Usually takes about 10 seconds — you can keep typing meanwhile.
We’ve suggested answers based on what you’ve told us — change anything you like. Suggestions are generated by AI (OpenAI) from your answers and marked “Suggested”. Your project or organisation name changed since these were suggested — use “Try again” to update them.
2. Page sections
What each page says and shows, top to bottom — open a page to plan its sections. Pages without sections show our suggested ones in the preview.
What each page says and shows, top to bottom. We’ve drafted the sections and a layout for each — open a page to change, reorder or add sections.
Sections
Content Draft — edit in your words
Reference (optional): link to a similar section, or add a screenshot
What goes on every page?
Your header and footer appear on every page. Pick the closest shape and what goes in their menus — you only choose these once.
Preparing suggestions based on your earlier answers…
Usually takes about 10 seconds — you can keep typing meanwhile.
We’ve suggested answers based on what you’ve told us — change anything you like. Suggestions are generated by AI (OpenAI) from your answers and marked “Suggested”. Your project or organisation name changed since these were suggested — use “Try again” to update them.
Header Suggested
Header menu Suggested
Follows the pages you picked on the previous step until you change it. Drag to reorder, or drag right to make a sub-item.
Footer Suggested
What should the footer include? Suggested
Footer links (optional) Suggested
Secondary links that belong in the footer — e.g. Careers, Privacy, Terms.
Extras (optional)
Do you already have a brand identity?
This tells us how much brand groundwork we'll need to do before design begins.
Do you have preferred website colours?
Colour sets the tone before a visitor reads a single word — let's get this right.
Preparing suggestions based on your earlier answers…
Usually takes about 10 seconds — you can keep typing meanwhile.
We’ve suggested answers based on what you’ve told us — change anything you like. Suggestions are generated by AI (OpenAI) from your answers and marked “Suggested”. Your project or organisation name changed since these were suggested — use “Try again” to update them.
You told us you have brand guidelines, so we'll take the colours from them. Add the exact colour codes below if you have them to hand.
From your logo
How should the new website feel?
Pick as many as resonate — this becomes the mood board brief for our design team.
Preparing suggestions based on your earlier answers…
Usually takes about 10 seconds — you can keep typing meanwhile.
We’ve suggested answers based on what you’ve told us — change anything you like. Suggestions are generated by AI (OpenAI) from your answers and marked “Suggested”. Your project or organisation name changed since these were suggested — use “Try again” to update them.
Which websites do you like?
These are for inspiration, not copying — they help us understand your taste, not dictate the outcome.
💡 Reference sites help us calibrate tone and craft. We won't copy layouts or content from them — think of this as a mood reference, not a blueprint.
What do you already have?
Tell us what's ready, what's missing, and where you'd like our help.
Preparing suggestions based on your earlier answers…
Usually takes about 10 seconds — you can keep typing meanwhile.
We’ve suggested answers based on what you’ve told us — change anything you like. Suggestions are generated by AI (OpenAI) from your answers and marked “Suggested”. Your project or organisation name changed since these were suggested — use “Try again” to update them.
What should the website be able to do?
Select anything you think you'll need — we'll confirm feasibility during scoping.
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Usually takes about 10 seconds — you can keep typing meanwhile.
We’ve suggested answers based on what you’ve told us — change anything you like. Suggestions are generated by AI (OpenAI) from your answers and marked “Suggested”. Your project or organisation name changed since these were suggested — use “Try again” to update them.
Tell us about the current website
Shown because you selected "Redesign" or "Rebuild / migration" — this helps us avoid losing what already works.
Preparing suggestions based on your earlier answers…
Usually takes about 10 seconds — you can keep typing meanwhile.
We’ve suggested answers based on what you’ve told us — change anything you like. Suggestions are generated by AI (OpenAI) from your answers and marked “Suggested”. Your project or organisation name changed since these were suggested — use “Try again” to update them.
Competitors & positioning
Helps us make sure the new site stands apart, not blends in.
Preparing suggestions based on your earlier answers…
Usually takes about 10 seconds — you can keep typing meanwhile.
We’ve suggested answers based on what you’ve told us — change anything you like. Suggestions are generated by AI (OpenAI) from your answers and marked “Suggested”. Your project or organisation name changed since these were suggested — use “Try again” to update them.
How will people mostly use this site?
Every site we build works on phones, tablets and desktops. This tells us which to design for first.
Preparing suggestions based on your earlier answers…
Usually takes about 10 seconds — you can keep typing meanwhile.
We’ve suggested answers based on what you’ve told us — change anything you like. Suggestions are generated by AI (OpenAI) from your answers and marked “Suggested”. Your project or organisation name changed since these were suggested — use “Try again” to update them.
Who signs off on the design?
So we plan feedback rounds around the right people and avoid last-minute surprises.
Review your answers
Take a last look before you submit. You can jump back to any section to make changes.
Some answers are still AI suggestions
You haven’t changed these yet — please check they’re right for your project.
Action needed before submitting
Some recommended or required information is missing from earlier steps. Click below to quickly jump back and complete them:
All sections completed and verified!
Your project intake requirements are complete and ready for submission to the agency team.
Selected layout preview
What we’ll need from you
From the content planned for your sections — have these ready when we start.