Your website,
specified to the pixel.
A guided sixteen-chapter brief that turns your ideas into a scope our team can build from — before a single line of code is written.
- guided chapters
- 16 guided chapters
- minutes to complete
- ~10 minutes to complete
- locked scope
- 1 locked scope
- surprises later
- 0 surprises later
Sixteen chapters.
One source of truth.
Every decision a website depends on, asked in the right order — so nothing is guessed later.
- 01 Project
- 02 Goal
- 03 Audience
- 04 Pages
- 05 Navigation
- 06 Brand
- 07 Colours
- 08 Design style
- 09 References
- 10 Content
- 11 Features
- 12 Existing site
- 13 Competitors
- 14 Technical
- 15 Approval
- 16 Review
Help at
every step.
Smart defaults and a live preview, so you never face a blank page.
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Pages from your goals
Tell us what the site is for and we suggest the pages it needs, with the reason for each.
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Saves as you go
Every answer autosaves, so you can stop at any step and pick up later.
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Colours from your logo
Upload your logo and we pull its colours into a ready palette you can use in one click.
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Preview my site
See your answers as a clickable mock website, with your logo, and save a full-page screenshot.
From idea to locked scope
Three calm steps. No calls needed to get started.
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Step 1
Write the brief
Answer guided questions at your own pace. Progress autosaves, so you can stop and resume anytime.
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Step 2
Create your account
Review your summary, set a password, and your brief is linked to a private client portal.
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Step 3
We lock the scope
Our team reviews every answer, prepares the scoping brief and fixes milestones with you.
Your project,
always in view.
After you submit, your private portal shows exactly where things stand.
- Live status, from review to locked scope
- Every answer and asset in one place
- Edit freely until the scope is finalised
Project brief
Acme Corp Redesign
- Type
- B2B SaaS website
- Pages
- 10–15 pages
- Launch
- 6–8 weeks
Start with clarity.
No sign-up needed to begin — your progress saves as you go.